As a leader and one of the original principals at Merchant Software Corporation, Kate Simmeth managed the growth of LiquorPOS for over 20 years as it became the leading point of sale software for the retail beverage market. With extensive experience managing staff and working with partners and customers, Kate is experienced in the full product life-cycle from concept through development, introduction, support, improvement, and evolution. She has a deep knowledge of the retail beverage vertical market and all the aspects of point-of-sale. Kate firmly believes that the key to a successful, optimal implementation is to focus firmly on the customer’s needs and to find the most direct way to truly meet those needs.
In her spare time, Kate tends to her small herd of horses and enjoys cooking for family and friends.